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This little one is just too cute for words, she made our job very easy!

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To see the documentary, click on the image below. To see the article that was published in the Courier Post, click on the bottom image. 

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After getting a few questions recently regarding editing and resolution, I realized that there are a couple things that aren't very clearly advertised to potential customers on the Cass Imaging website. The first thing is the quality of the photographs we take. I held back no costs when starting Cass Imaging, purchasing some of the best and newest equipment out there. You might not care all that much about what kind of camera the photographer you hire is using, but let me explain that there is a big difference between an 8 megapixel camera and the two 36 megapixel cameras that we use. You want high resolution? At 36MP you can see each individual strand of hair, each eye lash, you can even see a reflection of me taking your photo if you look close enough in your eye...no lie. But, at the same time, with that much resolution and detail, every tiny little blemish can be seen, which can be pretty scary to some people, which is why I take the time that I do to edit each photo. How much do I edit? Well that depends on the customer. Every photo gets lightly edited, keeping detail where its important such as your eyes and hair, then slightly smooth away and take out some of the detail our where its not important, such as your skin. 

When choosing Cass Imaging, it's more than just getting your picture taken, its about the experience. From the moment we start planning your shoot until the photos up on the Cass Imaging website in your personal gallery, we make it as fun, easy, and comfortable for you as we can. Not everyone naturally looks like a model, not even the ones you see on magazine covers, but most of the time they have awesome photographers that make them look that way. With a little help from us on the day of your shoot, and a little editing to make you look your best, our goal is to make you look better than you ever have before and looking forward to your next shoot with us.

I managed to find 3 beautiful models willing to show their before and after photographs, letting me photograph them without their makeup on in the studio before any makeup was applied or editing was done. I wanted to demonstrate what the Cass Imaging experience is all about, and just how good we can make you look. I had each model show up without any makeup and sat them down to take one 36 megapixel shot of each of them, showing every little blemish and pore in their skin, an idea that would have most ladies running for the hills. Here is how they looked 100% all-natural, straight out of the camera. 

Ad-1 Ad-3 Ad-4 Cass Imaging has a professional make-up artist available upon request, which can be added to any package. Make-up is important, but even makeup mistakes can be fixed in the post processing, we suggest not putting too much emphasis on it. I had each model apply a little makup, nothing crazy, than I sat each one back down in front of the camera and worked with them to get a simple headshot, with a slight smile. Each one of these shots was fully processed and edited the same way I edit every client image, bringing the details out where they are needed, and smoothing them out where they aren't.

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After the first headshot, I showed each model a close up, zoomed in shot from the back of the camera, and sent them back to make any makeup touch ups that they may want to make. Different than most photographers, I like to show you what you look like after a couple shots, giving you an idea of how you look. It makes it a lot easier for you to understand the direction Im giving you if you can see what Im seeing. Each model came and sat back down in front of the camera, this time I wanted to get a shot of them a little more playful, more of a laugh than a smile, each one looking completely natural and not fake or staged. Nothing is worse than a photograph of a forced smile, or fake laugh. I make sure that each and every photograph I give you shows your natural self, which is why you will never hear me ask you to "SMILE"...never!

Ad-2 Ad-1 Ad-1 I won't go into the details about our post processing and editing, but I will tell you that we know what we're doing. There are a lot of tricks that we use that give us an edge over our competition, tricks that will make your photographs really stand out. One editing trick we use really makes a photograph pop...here is a hint...it's all in the eyes. 

Ad-6 Ad-8 Ad-10 Just for a little fun, the girls wanted to demonstrate how frustrating it can be when you get your photos back from someone other than Cass Imaging, and they don't turn out the way you wanted them to...

Ad-1 Ad-7 Ad-11 So, to wrap up this shoot, I wanted to emphasize three reasons to go with us over our competition when it comes to the actual shoot itself. The first reason is that we LISTEN. We work with you to before and during your shoot, listening and using your ideas and input. A lot of photographers do things their way, and only their way, leaving you stuck with photos that may not look the way you want, with nothing unique to your style and taste. 

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The Second reason is that we talk to you. We talk to you throughout the entire shoot, helping you pose and feel comfortable in front of the camera. A lot of other photographers expect you to know what your doing and leave you on your own with posing and facial expressions. We take our time and don't rush you, talking you through each pose, making it as easy as we can for you to look and feel your best. It is never the clients fault if a photo doesnt come out, whether it be for a bad pose or awkward expression, it's our responsibility to make you look your best, not yours. 

Ad-13 The Third reason is that we make it so we know exactly how you want to look. We always show our clients the back of the camera after a few shots, showing you how you look, and asking you to explain any changes you want to make. Rather than leaving everything to our judgement, no one knows you better than you, so sometimes what you think your showing us isnt what is being photographed. Seeing how you look on camera helps make you aware of little things you may want to do differently or fix for the next shot. This technique has been a big hit with our customers.

Ad-15 Here are some quick side by sides of the before and after shots.

Ad-2 Ad-1 The clean up...well, that's on you.

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Im currently in the middle of writing a blog about a few of the more important things I've learned over this past year that we've been in business, and one of them being the importance of returning customers and continuing to make them happier each time they come back. One of those customers for us is the Marshall family...Kurt, Aimee, and their beautiful daughter Tessa. Kurt and Aimee brought Tessa to us when she was a newborn, and have been back for two more photo shoots with another booked next month for some outdoor family shots. It's our returning customers that continue to use us for their photography needs, trust us with capturing those special and important times in their lives, that have helped make us as successful as we are today. 

Since we're still not even a full year in yet, there are still jobs that we are getting that are new to us and we've gotten pretty good with stepping into unfamiliar territory and figuring out a way to get the shots we want. As was the case with Tessa's Christening this past weekend, we had no experience with shooting a Christening ceremony, yet we were more then confident we would be able to come out successful...and we did. We had Kurt and Aimee bring Tessa over to the studio a couple nights before to get a few shots of her all dressed up before the actual ceremony, which I edited for them so they could be printed out the next day. The day of the Christening we just did our thing, a camera in Sandi's hand and another in mine. Each of us had a good idea of what kind of shots we needed to get and where we would need to be to get them. The two of us have really started to work well together when both of us are shooting, including  knowing which lenses to grab to compliment each other, and each of us have our favorites. With Tessa's Christening, Sandi went with more of the wide angle lens to cover the family shots, while I went with a longer lens and a more shallow depth of field. At the end of the day we were able to capture some great moments and some awesome memories for Kurt and Aimee. 

I'll be posting the other blog Im working on within a few days hopefully, but Sandi and I want to thank Kurt and Aimee for continuing to come back to us, and we've taken good care of them in return, as we do with all our returning customers. We would also like to thank all of our returning customers that help us advertise our work and recommend us to their friends and family....words cant explain how much we appreciate you! Rather than rambling on anymore, I will leave you with some of the shots from Tessa Marshall's Christening! Enjoy!

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On that note, I have been a little more vocal about the struggles that Jay and I have had but being around kids and babies is an absolute joy and we love every minute of it! In a way its fulfilling a nurturing need that I have, but it will still be culture shock when the babies and kids will actually live with us! Jay and I still have the convenience of doing what we want when we want, and after each photo shoot we look at each other and remind ourselves to enjoy this time while we still have it. Whether it be two or three years from now, we will look back and be thankful we had this time to dedicate to the business. 

This past maternity shoot that we did was the perfect mixture of the mommy to be, the soon to be big brother, and father! We loved being able to photograph this family in their natural environment, at their home. It was a lot easier getting 2 year old Jackson to warm up to us and do what we wanted him to, rather then in the studio. There were so many times where we have the perfect picture in our heads and it will just go a completely different way, we have learned to expect the unexpected with kids!!

This photo shoot was a little different because it was a joint photo shoot for Jackson's 2nd Birthday and Maternity pictures for Tracy and Rick, which worked out great for Jackson. He got a very tasty chocolate cupcake, posed for a few pictures, and then he was free to play! Upstairs Tracy, Rick, Jay and I were able to get a good amount of maternity pictures with Tracy's "mommy to be glow" and the perfect amount of sunlight coming through the window, which combined for a fabulous day!

Here are a few pics from Tracy's Gallery! You can see the rest of the 130 pics from this shoot in the client galleries HERE.

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                                For my second blog I decided to keep it light before I get to the heavy stuff! Something I believe in is karma…I always have and I always will. I was always taught to be generous to people and don’t always think of yourself, it feels good to do things for others because you never know in life…

                When Jay and I started our business we did a good amount of free photo shoots for people to show everyone that Jay had talent and 8 months later we still do a few here and there for special occasions because we always enjoy helping people.  Jay and I have always tried to be generous to others from opening our house up for dinners to trips to Guatemala for missionary work.  When we first bought our house we were known for dinner parties, football parties and hosting demonstrations, but since Cass Imaging started getting busy it’s been take out in front of the computer! A few months ago a friend became a sales rep for the company 31, which are organizational totes and bags – this has my name written all over it! This friend was a friend from church who I admired because she would surprise me and others with little gifts just because and she was the type of person that always saw the glass as half filled no matter what, not like most people that would question, why is it only half filled? I mentioned that I would like to host a party and she did everything perfect, and I need to mention I wasn’t the easiest person but she would just send me little friendly reminders here and there… So we booked it and it worked out perfect! It was snowing that night but I still had people pilling in the house to buy things! I had so much fun that night, and to top it off I got awesome bags!!

                I should probably get to the point of the blog…ha-ha. So Jay and I went to a camera shop in PA to buy our second D800, and a new camera bag. “Think Tank” is the best camera bag company that is known for its high quality bags, as they should be because they are expensive...$150 for the one we bought. But if anyone knows Jay he likes to have the best,  so of course we bought a bag, but Jay wanted to buy two, one for me…but I was not so generous that day so we just got one!  So back to the 31 Party, as I was looking through the catalog to my surprise what was the hostess special …a camera bag just for me! Jay being the Google expert looked into the camera bags that 31 offers and even better found a review and people love it! The bag is awesome; you can customize the inside to whatever you want to do with it so it will be perfect for Mexico!  The night was a success, tons of food, wine and close friends and Kim and I were very happy. I was able to pick out almost $200 worth of free items, so I got totes and bags galore and all in grey & white with turquoise accents for Cass Imaging colors…well Jay doesn’t know I added turquoise ha-ha.

                So to wrap this up, I am very happy I decided to book a 31 Party, I thought I was helping out a friend and to my surprise and made out pretty good! Which kind of sums up our business...we started doing things for free and to our surprise, we are making out pretty darn good!

If you are interested in booking a 31 party please contact me and I can give you Kim’s info! 

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               Welcome to the “other half” of CASS Imaging! For warning this is my first attempt at writing a blog and most of my writing is for work where I am speaking in third person and completing assessments on only my observations and no opinions, well this should be a little different…a lot different. I would like to start off by saying never in a million years did I picture myself writing for our own photography company… but then again the last few years are nothing what I would have expected my 30’s to be like. I always imagined to be in a traditional family home, with kids, a dog and to be a social worker for a good part of my life trying to save every child in the world! Instead…things happened a little different, well a lot different.  After years of trying to have the perfect family we are taking a little break and staying in our townhouse with our crazy cats and photography equipment everywhere, but I wouldn’t change it for the world!

                The year 2013 started off with a bang, Jay starting a couple pretty cool new projects, and I left my fulltime job to put more time towards Cass Imaging. Things got to be a little too much for both of us to still hold our fulltime jobs while trying to run a successful photography business, and it was starting to hold us back, so we made the move. At the beginning of the year I dropped down to part time and now I’ve taken over a lot of the responsibilities of the business.

                We already had 6 weddings booked for this year, and were hoping to book some more after the new year…and we have. We just finalized and signed the paperwork for our 8^th wedding this past Friday night, and it’s one that will be a little different and a fabulous wedding addition to our portfolio. We are going to the Rivera Mia, Mexico to photograph a high school friends wedding! Jay and I definitely thought about doing a destination wedding when we were getting married but we decided for a wedding in the Poconos instead because we did not get that excited of a response from our family members. But good news for the bride she has had an overwhelming response and they are expecting over 50-60 people coming to Mexico! Jay and I are really excited to go, and with the bride and groom willing to pay for our travels really shows how far we’ve come in this past year. We are even going to be staying for a few extra days to soak up some Vitamin D! …diet starts tomorrow..well Monday…haha!

                Jay and I are constantly looking for ways to change and improve our business and how we interact with our clients, so we decided it would be good for us to feel what it’s like to be the ones being photographed again. So Saturday we did just that and got to be on the other side of the camera for a change. Since Jay and I started dating...almost 15 years ago we don’t have any professional pictures of ourselves…I actually love being the one taking the pictures now because I do not like my picture taken...I never have. It was often a game to Jay’s mom to try and get pictures of me when I wasn’t looking, and because I didn’t enjoy it she was often thrown off. She often found photographing me to be a challenge because her two children were raised with a photographer as a mom always taking pictures of them, and I honestly do believe, no matter what they say… love being in front of the camera. 

                Even though I hated it, she always managed to sneak a few in and they would come out great. Since her passing now we really don’t have pictures, she was our only hope…so our friend Ray from KGM Expressions took the challenge and even with our winter weight we fell in love with the pictures! It was a very beneficial photo shoot because Jay and I got to get the feel of what our engaged couples feel like and picked up a lot of tips from Ray who has been doing it for a few years now.

                So this is the first of many blogs to come since my schedule has changed a little and I need to take over some more of the duties of CASS Imaging, and also because I feel that Jay’s blogs aren’t always written for the ladies out there. I also will be doing more posting on Facebook and Twitter (TWITTER…UGH…ENOUGH SAID..HAHA)…and EDITING! So I guess blogging is actually the easiest part. I am going to be researching and writing about weddings, bridal tips, baby shoots and all the props they include. I am actually starting to make our own headbands and accessories…yes 2013 will be a very busy year! For the first time in my life I will write about a few topics that I have personally went through or going through that I know a lot of women struggle with because I am sure there are women out there that can relate.  I would love to hear everyone’s feedback and ideas, thanks again if for reading this. Jay and I wouldn’t be here if it wasn’t for all the love and support from our friends and family! 

Click HERE to see the rest of the pics from our photo shoot.

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It's hard to believe that as we enter into 2013, it hasn't been a full year yet, and actually only 8 months since officially starting Cass Imaging. Last week Sandi and I signed up for a three month course called "A Photography Business Makeover", and the first course was this past Friday. It's geared towards helping photography businesses restart for the new year, mostly for those needing a change to help get off of a plateau that they might be hitting. We haven't slowed down, and if anything we are still having trouble keeping up, but we wanted to use this course as a way to pick up some new ideas and different ways of doing things. It was pretty cool to see the struggles that other businesses have hit, after years of being in business, and how they got through them. It was also cool to see that the struggles we are hitting, that are due to trying to keep up with the amount of business coming in, were the struggles that companies didn't hit until years into being in business. 

One of the more important parts of the course that we focused on was about branding. The idea of creating a brand for the business, and focusing on what the soul of Cass Imaging is about. We started out with the idea that we would be able to photograph anything and everything, from cars and pets to family portraits and weddings. Sounded like the way to go at first, but we quickly learned that instead of helping us, it was hurting us. We learned that people will go to the photographer that focuses primarily in the type of photography that they are looking for, whether it be for their wedding, for their newly born baby, or for their new sports car they just bought. We needed to find the area we wanted to focus on and base Cass Imaging around that. While we book more weddings, it's awesome to see that are style of photography is being seen through all of our portrait work, and that brides don't need to see a ton of wedding photos to make their decision. The more weddings we do the more we will be able to showcase our brand and whats all about.

Our goal right now is to focus on our portrait work, whether it be an engagement shoot, a baby shoot, or a maternity like this one, our ultimate goal is to create a brand for Cass Imaging that is fun, editorial, and real. Right now we need to focus on staying true to that brand, and this shoot is a great example of that. 

This shoot was especially fun because I knew the big bellied soon to be mommy. Tara and I were high school buddies when we attended Camden Catholic, and hadn't seen each other too much after we graduated. One of the awesome things about social media is that even though we haven't seen each other that much we had been able to stay in contact over the years via Facebook, which is how she knew about Cass Imaging to begin with. Her husband Dario is a great guy and along with Tara make awesome parents to the little girl or boy that is welcomed to the world in 7 weeks. This was the first maternity shoot we've done where Mom and Dad were waiting to find out the sex which I have a lot of respect for since I don't think I'll be able to wait, as impatient as I am. 

Meet Tara, Dario, and Charlie.

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So, thats what I did. Sandi and I discussed a game plan prior to the wedding, but only our different responsibilities throughout the day. As far as the actual photography aspect of our planning, it was simple...keep things the same. I had a film camera in my bag and the D800 in my hand most of the day. When I needed Sandi's help with posing or positioning people she put her D700 down, but the rest of the day she was shooting away. When we got back home around 12:30 that night, we couldn't believe how exhausted we were, and immediately threw all the memory cards on the desk to start uploading. Once the last card was done...1132 RAW images! Damn.

Here are a handful of the shots we got, a big handful, but enough to tell the story of Donna and Tom's wedding day...from beginning to end. It took a little longer to edit than first expected, but we wanted to take our time on each and every image and make sure we gave them what they had asked us for. We ended up giving them 250 images total. 

Do we have room for improvement? Absolutely. A lot, but only because Im extremely hard on Sandi and I when it comes to this business, and I think that it shows in our work and what we've been able to accomplish in less then a year. 

I hope everyone can get an idea for how we shoot a wedding. Our only real goal at the end of the day is to capture the moments that matter. As for the style, call it whatever you want, but its the way that I would want my wedding to be shot if I could go back and do it again. I thought that was the best approach to take. 

Enjoy! Please leave a comment letting me know your thoughts. Thanks!

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I switched it up a little with these and thought black and white fit really well, as the tuxes were black and white. As you'll see we had a little trouble figuring out a few little details and needed to rely on good ol' Google. Thank God for smartphones...especially when it comes to getting dressed, lol. 

Congrats to Gabe and Joanna! 

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For our 2nd shoot, the model was my sister Lindsay. Lindsay wanted a completely different look than what I did with Sandi. This couldn't have been better timing, since it gave me more practice shooting a model that I'm comfortable with, and also gave me the chance to do some different things that I didn't get to do on Sandi's shoot. Lindsay's shoot also gave Sandi the opportunity to not only help her out on the modeling end, but also watch everything that I did on the shooting end. Lindsay has done a lot of work with makeup and since she also knows a good amount about modeling, we wanted to start bringing her in on shoots like this to work with the model, giving Sandi the opportunity to spend more behind the camera. 

For our 3rd shoot, everything came together perfectly, and Melanie Gaffney was a perfect fit for our first real Cass Imaging Dress Shoot. When I say first real Dress Shoot, I mean that it was the first shoot that got shot the way the rest of the Dress Shoots will be shot. Lindsay was in charge of makeup and helping Melanie with her posing, while Sandi helped the two of them out when they needed it and had her camera in her hand the rest of the time shooting with me. Melanie definitely felt more comfortable working with both of them knowing that they had both been in her shoes and knew what she was feeling. We were definitely hit with some challenges along the way, turning one day of shooting into two, but we all worked through it and ended up with some awesome shots to give Melanie at the end. 

Melanie had mentioned to me that she liked Lindsay's Dress Shoot while she was working on the new Cass Imaging logo, so we swapped. My payment to her for the new logo was this shoot, and we had a blast shooting it. It was cold, windy, and almost completely dark out the first night during some of the shooting, but she looked like a rock star, and braved through the cold even putting her legs in the water at one piont. It looked like the set of a movie at a couple points with her in a big comfy robe, waiting off to the side discussing different looks with Lindsay, while Sandi and I prepped for the next shot. 

I hope everyone enjoys this set, Mel looks awesome, and did an awesome job modeling. If your interested in doing a post wedding dress shoot like this, or considering it please ask us about it and we can personalize one any way you like. The rest of the shoot can be seen in the Client Galleries, I recommend checking out the rest, they are all great!

Enjoy!

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I already posted up two shoots from that day, so instead of posting the other shoots individually, I thought I would instead just post a handful from each one. So here they are…some of my favorite shots from Batsto Day.

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Now that we are closing in on our one year anniversary, and if we were asked to choose what our favorite type of photo shoot is...we would have to say engagements, without a doubt. We have found a true passion in engagement photography. We have found that there is nothing like photographing a couple that is freshly in love, excited about their wedding day, and getting what is usually their first professional photos taken together as a couple. When Sandi and I got engaged close to 10 years ago, engagement photos weren't something that had gotten popular yet, and even if offered I think we would have thought it to be silly at the time. Now looking back, both of us feel that it's such an important role in the marriage process, and something we truly feel that we missed out on. It's a unique opportunity to capture professional photos of 2 people in love, excited that they've made the decision to spend the rest of their lives together, and in a fun and relaxed atmosphere. They are photos taken to celebrate the engagement, and usually the announcement of the wedding date, but they are also the fun photos that you don't necessarily get to take on the day of the actual wedding. Wedding photos are taken in a little different of an atmosphere, one that is a little more professional, one with a time constraint, having to be careful with the dress, and then throw in the nerves and anxiety for both us and the couple.  

The engagement shoot is just fun...plain and simple, and we feel like we've done a pretty good job at making it a fun experience. It's also a great opportunity for us and the couple to get a better feel for each other. They can get an idea for how we work, and at the same we get to see how they are when in front of the camera.  

So, with Batsto Day primarily geared towards family shoots, we were excited to be shooting an engagement session at the end of the day. We also did a shoot that was very similar and had the same vibe. It was a post wedding shoot of an already married couple that just like Sandi and I, hadn't gotten engagement photos done before their wedding. The entire day went incredibly smooth and surprisingly without any problems. Im still working on getting all the family shots done, which I plan on having finished by the end of this week, but until then I wanted to share with you the two other shoots we did. 

The first shoot is of Asia and Brandon. We had only met the two of them once prior to their engagement shoot, so we were happy to see how much fun we had and how well we worked together. It was the last shoot of the day so we were running around the village trying to hit each spot I had picked out for them earlier in the day before the sun went down. They chose us to shoot their wedding and we couldn't be happier about their decision now that we know how good of a fit we are. 

The 2nd shoot is of Sarika, a co-worker of mine at Comcast and her husband Arjun. Ever since the first day that I trained her, she has always shown an interest in everything we have going on at Cass Imaging, even helping out at times when I need new ideas or her opinion on something. She had shown me her wedding photos and just like the other Indian weddings I had seen, it was extremely colorful, and a lot different than the traditional American wedding. We had talked about having me possibly take photos one day for her, and when I had told her about the Batsto Day she jumped on it, and Im glad she did. It was her and her husband's first time to Batsto, a place she knew that I love shooting at, and I think now that she's been there she completely understands why. 

Here you go...

Brandon and Asia

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After wrapping up at the battlefield, we drove down to the family farm, stopping on the way to pick up 5 bales of hay to use on the next shoot. Our long time friends Kristen and Casey brought their beautiful daughter Ava over and after a few minutes of letting her warm up to us, we were able to get some great candid shots of her with the fall colors as a backdrop. 

Here are a few of our favorite shots from each shoot that day. We would have loved to have had the awesome colors you see in these two shoots last just another week for our big Batsto Day, our multi-family shoot, but we lucked out and there were still enough leaves hanging on at the village to make for some great shots for each family. I plan on getting the post processing of the Batsto shots started tonight, so you should start seeing them being posted within a couple days. The Batsto Day was a huge success and we had an awesome day with everyone. We got some really great shots that Im looking forward to posting up and sharing with everyone. 

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The Kirk Family

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The Watson Family

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This is a project that has been in the works for a while now, and we finally had enough of the details worked out, props, and a plan on how to execute everything to hopefully not only get the photos that we wanted, but tell the story we wanted to tell. Once you see these you'll understand why we wanted to wait on this shoot until we had everything worked out, and why it was an extremely important and emotional one for all three of us. Shooting these was a good time, we had a lot fun, and it wasn't only the photos we had of Mom that made us feel like she was there with us, but we couldn't help but think that she had more of an influence on this entire shoot, as we found ourselves sneaking onto private property to get the shots we wanted. Mom was always known for breaking the rules. 

There were many different ideas tossed around for this before settling on this one, in this setting, and the weather worked out perfect with a storm lurking and the sun being stuck behind the clouds before going down for the night. I had planned on explaining exactly what we wanted to tell with these, but instead I think it would be better not to. This started out as a simple trash the dress shoot, then we decided to go a little deeper with it. 

Losing our Mom has affected all of us a little different, and we have all handled it in our own ways, but most importantly always being there for each other when times are tough. When you lose someone close to you like we did, you experience a rollercoaster of emotions. The one thing we all felt, and felt the strongest, was the overwhelming feeling of being lost. All being there when it happened, all of us watching each other's reactions, seeing in each other's eye's the same feeling...of not knowing what just hit us. We had no idea what to feel, what to do, where to go, what tomorrow would bring, or most importantly what life was going to be like...now that the life we had imagined ahead of us drastically changed. We all felt lost, we still feel lost, and that was the idea behind a lot of this project.

My mom would have loved the idea of a trash the dress shoot, and we wanted to make her part of it. My mom loved driving by the blueberry fields on our way to take the boat out on the Mullica River, and she loved her antique furniture. So I can't imagine a better setting than what we picked, with her favorite antique table, with her big wedding album in it, and her favorite wedding photo that has hung on the livingroom wall longer than Lindsay and I have been alive. Hope you enjoy these...

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We are almost completely booked up through November now and we're still trying to adjust to our new lifestyle of shooting on the weekends and doing all of our post processing during the weeknights after we both get home from our full-time jobs. Its honestly been a real blessing, and even though its been a little hectic at times, prepping for our first wedding coming up in a couple weeks, we are extremely excited for the future with things moving along as fast as they are now. 

I have a few pretty cool trips coming up, or I guess I could say...adventures, that Im pretty pumped about too. The weekend of my birthday Im planning on flying out to San Diego to spend some time with my Dad and do some shooting, and then heading to Ithica, NY as soon as I get back that same weekend. Have a lot of cool stuff planned, which should also be a good distraction from it being my first birthday celebrated without my mom, not specifically planned that way, but pretty good timing none the less. 

I'll keep everyone posted on some of the other cool stuff we have coming up, including 2 Post Wedding dress shoots, AKA Trash The Dress with my own twist to them. But, for now, here are a few of the shots from the Thomas family shoot this weekend. 

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I've known Brittany since she was a little girl with braces, as her mom was very close to mine, and she had spent many weekends staying with my mom once her family moved to Maryland. My mom and her were very close before she passed, even earning my mom the name of Aunt Nancy, so I was extremely happy to get the call from Britt asking me to shoot her engagement and wedding. It had been a while since seeing her, so it was nice to get to talk about how much she loved spending time with my mom and all the fun times they had together.

Britt and her fiance Marlin were a perfect fit for a shoot I had been planning for a while, being fun and energetic, having no problem letting me try a number of different setups and shots, which required us to walk the entire village, with them often having to be patient as I tried different settings to get each shot just the way I had pictured it in my head. 

We had a great time walking around Batsto, listening to Britt tell us about all the plans she has for her big day, while Marlin did an excellent job of looking as excited as he could. We can't wait to shoot this wedding knowing how much my mom would be excited to be part of it if she was still here, most likely popping off shots with her own camera the entire time. 

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I finished up the design changes just in time to get over to Amalthea Cellars Winery in Atco to spend a couple hours with Vince and Crystal taking their engagement pics which was a nice warm up for their wedding which we are shooting in May of next year. It was hot and humid but we made the best of it and had a good time walking through the beautiful vineyard and spending as much time as possible down in the nice and cool cellar with the wine barrels. 

Monday night we got together with Jamie and Mike Parks to get some shots of adorable little Addison at the Waterford Park, which worked out perfect, she was all smiles knowing that she was going to get to play on the slides in the playground as soon as we were done. Check out a few of the shots from each shoot, the rest can be seen in their galleries.

We have another couple busy weeks coming up which we are very thankful for. We appreciate everyone that has helped us get this big and busy so fast. We have the greatest friends and family and we couldn't be more thankful. Enjoy the pics!

Addison...

Every week night around 7 or 8 Sandi and I walk or jog around the Atco Lions football field to get in an hour of cardio after the gym. Now that the summer is winding down, football season is around the corner and all the little Michael Vicks and Peyton Mannings of the future are starting their summer workouts and training for the upcoming season. Rather than staring at the display on the back of a treadmill at the gym, it’s much more enjoyable to be out in the fresh air witnessing all the little bobble heads running around reminding me of what I used to look like at that age playing midget football. Earlier this week, all the little cheerleaders joined in and started their practices as well, which reminded me of a chaotic game of Simon Says…with a lot of yelling. As we were jogging by Coach Simon giving the girls their next cheer to try, Sandi noticed something that stood out, all the girls each had their own water bottle and next to each waterbottle…a smart phone. Since our evening cardio sessions have turned into more of business meetings at a light jog, consisting of us tossing around new ideas or planning out our schedule, our conversation that night went from a new business card design to…WOW, it is amazing how times have changed!

It really is amazing how much we have technically grown over just the past decade. The economy may be in the gutter right now, and the unemployment rate seems to not be getting any better, yet it is realistically hard to find someone that doesn’t have a cell phone on them. Its only been about 10 years or so but the idea of having only one home telephone for an entire family or not having access to a phone while driving has went out the window with the digital age that we live in. Remember the days of getting kicked off the internet when the phone would ring, hearing the phone dial out and make that horrible screeching noise of the modem connecting to the internet, or how about just the simple idea that there was a time during the day when you were cut off from the rest of the world and couldn’t be contacted by a phone call, text, or email…it realistically wasn’t all that long ago. I can still remember my first cell phone, that sat in the glove box of my jeep for emergencies. I can still remember receiving my first text message and thinking how cool is that. I also remember my first digital camera, a 3.2 megapixel Canon Powershot…our smartphones put that to shame now.

I also find it funny that Sandi and I never got engagement pics done, it wasn’t something very popular back then. We didn’t even have an engagement party, which I wish we could just have now since we never did…that would be nice. We also got married before everything in photography went digital, so we had no online gallery to view our wedding pictures, and it wasn’t until recently that it dawned on both of us that we had no professional digital images from our wedding at all. While we are shooting engagement sessions left and right, and finalizing wedding packages to offer, its crazy that even though we got married only 7 years ago, so many things are different in wedding photography due to everything being digital now.

We pulled out our box of wedding proofs last week, a box of about 4-500 4x6 photos, and picked out a handful that we wanted digital copies of and instead of scanning them I simply took a picture of them with my D800. They definitely aren’t as crisp and clean as the originals, but good enough for now, maybe I’ll do them again later and add some more to the collection. It had been a while since we had even looked at any of our wedding pictures, but it definitely was a good thing that we did because it took us down Memory Lane and reminded us just how awesome of a wedding it really was and everything that happened throughout that day 7 years ago. It also reminded us of the importance of having these memories, saved in these photographs...or images, and how passionate we both are of being able to capture these moments now for others with our photography.

I know there are a lot of people that haven’t seen these, some of you that got to experience this day with us, and those of you who might not have seen them in as long as we have…so here they are. For those of you who dont know, Sandi and I got married on June 4, 2005 in the Poconos, it was a weekend wedding where the entire bridal party and family stayed all weekend with us in log cabins on a lake. Its only a handful but I plan on adding more to the gallery in the future. All these photographs were taken by Images Photography Studio out of Williamstown, NJ. 

So, instead of posting random pics on Facebook or just leaving all of them in a gallery on the site, I figured I would just put them all up in a blog for anyone who wants to see them. These are by no means meant to be professional quality and some of them were taken with my phone, so I was hesitant on posting all these up on a blog for everyone to see, but I figured it wont hurt for everyone to see a little of the Cassario vacation, and more relaxed and not so professional pics.

If you want to see some of the stuff we did on more of the professional side, you can take a look at the photoshoot we did with Sandi in her wedding dress, and I also have a gallery of all the bald headed eagles and loon shots for those who want to see them. It was an awesome trip and it definitely gave us time to just sit back, relax, enjoy the mountain air on the lake, do a little fishing, and look forward to all the exciting stuff we have coming up with the business.

So, I wont waste any more of your time, here are all the pics. I'll be posting a new blog this Sunday with a new engagement shoot from down the shore and some other new stuff. Enjoy. 

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We just received a deposit for our 3rd wedding this past week, and we're really starting to get excited for the trash the dress shoot we are preparing for at the end of July in Maine. So, while tweaking the website a little more yesterday, burning CDs and flash drives, and getting things a little better organized with Sandi taking over the children and baby side of the business, I sat back and started to realize how much we've accomplished over these past 6 months. It truly is a blessing how much we've accomplished and how fast we've grown in such a short period of time, especially when looking at how much we have already scheduled for the coming months, even next year. It wasn't til the death of my mother on New Years morning that I decided to start making this photography idea more of a reality and start turning it into a business, which turned out to be a blessing in more ways than one. Its the times that Im not busy or times that I dont have much going on that I start to really miss her and get sad about her passing, so the photo business has kept me so busy, along with my engineering job at Comcast, that those down times have been few and far between.

It was my mom who pushed me to always do more with my artistic ability. It was my mom that always pushed me to get my own camera rather than use hers. It was my mom who wanted to be the first to always see the new pics I took and tell me how good they were...even when they weren't. It was my mom who up until the morning that she passed made sure I was bringing my camera with me to take pics with her where ever it was that we were going, especially weekends in Shunk. Is it just a coincidence that it was 6 months ago today that the early stages of Cass Imaging were beginning to take place? I doubt it. 

Yesterday was our first Saturday that Sandi and I both had off from both our full time jobs, and had no scheduled photo shoots in almost 6 weeks. So, we spent the day out on the boat...in the scorching sun, where apparently an SPF8 isnt as strong as I think it is, as Im in a good amount of pain this morning at my desk at Comcast. After we got back we met up with some friends at Rack's Bar and Grill for some dinner and drinks, a pretty good way to end a much needed day of laziness. 

While we were eating dinner, a friend mentioned how impressed she was with how fast the photography business has "blown up" and how our client page on our website went from what seemed to be 1 to about 30 over night. So this morning I started thinking about that comment and how long ago it actually was when I bought my first DSLR, and when I started posting my photos online. From what I can tell, I bought my first DSLR, the Nikon D5000 around the 1st of May of 2010, and opened my Flickr account right around that same time...where I still post alot of my work today. The photo at the top of the basketball, I took on May 27th, 2010, which was one of the first shots I posted on Flickr with my new camera, and the crazy thing is, its my most viewed photograph I have on Flickr to date...by almost 1000 views! It was a photo I remember taking while working out in the gym, I decided to take a break and go out to my truck to grab my camera to play around with a little shallow Depth of Field on the Opex basketball court.

Looking back at how new I was to photography just a little over 2 years ago, how far Ive come, and obviously how far I still have to go to reach my goals in this business, its funny looking back at this simple shot of a basketball that I took. A shot I took with the cheap 50mm f/1.8 lens on my first DSLR, and surprisingly still my most viewed photo to date. Even with everything I've accomplished over the past 2 years, the more professional...and lets not forget "expensive" lenses and cameras, this simple shot of a basketball is still my most viewed shot, currently sitting at 1688 views. 

Take a look, close to 1700 other people have....http://www.flickr.com/photos/49061872@N04/page20/

For those of you who haven't seen it yet on Facebook, we are running a special for anyone with children or babies. $60 a session, for further details please take a look on our Facebook page.

So things are still keeping busy which is more than I can ask for right now. We have booked a couple weddings for 2013 already and have been booking each weekend as it comes along, so needless to say…as much as Sandi and I are absolutely loving how busy we are staying, we are starting to get really excited to get back up to Maine the last week of July. Its been 4 years since we’ve been back to Maine, a favorite vacation spot of ours since we started dating over 12 years ago, and one that we took every year until we started our mission work down in Guatemala 4 years ago.

To get everyone caught up on what has been going on behind the scenes, we are still working on getting everything switched over from Jay Cassario Photography to CASS Imaging. I still have to order new business cards and decide on a new logo and watermark. I have a few designs that we are tossing around right now, but need to pick one and go with it. As far as the business side of things, we are pretty much caught up now.

I have been doing my best to get away with only using the one professional camera we own right now, the Nikon D700, but Im realizing the limitations of this more and more each job we do, so within the next few months, if not sooner, we are either going to get a 2nd D700 for Sandi to use, or Im going to upgrade to the D800 and give Sandi the D700. The D700 is an amazing camera, and I dont necessarily feel that we need to upgrade to Nikon's new professional 36mp D800, but since Sandi has been shooting more and more, she has gotten to be pretty good behind the camera and I really feel that its hurting us not having her shooting more on each job. We haven't invested too much financially into the business as far as camera gear is concerned to this point, so I think this is something Im going to need to do sooner than later. 

We've also been feeling the crunch of trying to run a small business while still working fulltime jobs. With Comcast keeping me busy and Sandi getting ready to start work with a new company, we had a few late nights this past week where we were feeling the pressure of both of us still working fulltime and meeting our deadlines for CASS Imaging. Even though I went a couple nights where I was doing post processing work well into the morning hours, I was able to get everything done and stay caught up.

For those of you that follow us on Facebook, hopefully you seen the pics I posted from my hiking trip in PA this past Friday. I got the chance to take ride up to Ricketts Glen in PA, a place I have been trying to get to since I bought my first DLSR camera a couple years ago because of the awesome waterfalls it has. I went up with a buddy of mine Ray Hennessy, a popular wedding and nature photographer from Blackwood. Jersey is far from a photographers paradise since there isn’t much to photograph as far as scenery is concerned, but with that said…there are definitely a few gems within driving distance that every local photographer should take advantage of. Ricketts Glen is without a doubt one of these gems, and I took full advantage of it, hiking the entire 7 and a half miles of all different terrain, most of which seemed to be up hill. I like to think Im in good shape these days, much better conditioned for a hike like this then I was back in my bodybuilding days when I was 240lbs and would get winded just from walking up the stairs…but this hike beat me up pretty good.

It was more than worth the huffing and puffing by the end of the day, with a total of 24 sets of waterfalls to photograph, and we couldn’t have asked for better weather…a mixture of clouds and sun, and a nice cool breeze to dry the sweat my body was producing throughout the uphill rock climbing (stumbling) parts of the hike. Here are a few of the shots that I’ve gotten the chance to process, still have a lot to go through, hopefully this weekend if I get a little time. 

Saturday night we had a birthday party to shoot at The Bank on Main in Riverton, NJ. The photos were a gift to the birthday boy from the Ercolani Family, one of our favorite families to work with, and we had a great time. It was a Jamaican themed party and everyone dressed up in Jamaican gear, even the Jamaican DJ...who didnt shy away from the camera when I pointed it in his direction.

diVenti Project Pro-EP!

Photo BY sANDI cASSARIO

ABOUT THIS PROJECT

 

     An opportunity has presented itself for me to work with Mark Linger, Recording Engineer/Sound Mixer out of Nashville, TN. He has worked with major recording studio Forefront Records(DC Talk, Audio Adrenaline,etc.) and is currently working as Tour Manager for Jeremy Camp. 

     The dollar amount of the goal that I am trying to reach includes the cost of travel, studio time, Mark's fees, and to have other musicians work with me on this EP.  It also takes into account duplication fees once the EP is complete.  I would like to take this opportunity to thank all of those who have already given so much to helping me in pursuing the gifts that God has given me.  If nothing else, I ask you again for your continued support and prayer concerning the direction that I am to take with my music career!  You can help me by spreading the word about this project by sharing a link on Facebook and any other form of social outreach that you can think of!! Thank you, thank you, thank you!!